Yes, you read that right. Tony’s Chocolonely and Pharrell Williams have come together for the collaboration of the century!

Everyone's favourite fair-trade chocolate company Tony's Chocolonely, have teamed up with Pharrell Williams. They are united by one mission - fighting for a fair world. The partnership aims to kick start projects that empower people and the planet. Ultimately, the aim is to create a lasting impact for good. Sounds pretty good right?

How will the partnership work?

Tony's Chocolonely fight to abolish modern-day slavery in addition to creating equality in the chocolate industry. They have teamed up with Pharrell's non-profit organisation Black Ambition who provide a bridge to success for Black and Latinx entrepreneurs. Black Ambition does this is a number of ways. For example, by providing access to capital, mentorship and operational resources. Tony’s Chocolonely is championing the cause the way that they know best...They've created an incredibly special Black Ambition Tony’s chocolate bar!

The Black Ambition chocolate bar!

Tony's Chocolonely Black Ambition Chocolate BarBar

The all-new chocolate bar sounds delicious! The flavour is a mouth-watering mix of milk chocolate with crunch caramel, almond, nougat, pretzels and flakey sea salt. Yum! Not only does it taste delicious, the Tony's Chocolonely & Pharrell Williams bar also looks great. The bar comes in an extra special Black Ambition wrapper.

A little more about Black Ambition

The non-profit organisation started as a vision of Pharrell’s and has recently become a reality. Black Ambition provides mentorship and access to capital for Black and Latinx entrepreneurs. Specifically, they provide two fantastic prize competitions which are the Black Ambition HBCU Prize and the Black Ambition Prize. 
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The Black Ambition Prize provides a platform for entrepreneurs in order to create access to growth capital, pitch feedback and mentorship. Eligible applicants are Black and Latinx entrepreneurs who work across consumer products and services, design, healthcare or tech industries.

Watch the video to find out more...

https://www.youtube.com/watch?v=Z1R0LikA4vE

What's next for the collaboration?

In their own words...

"We wish we could spill all of the beans for you right now, but we can’t. Top secret surprises, you know? But what we can tell you is that it doesn’t stop here. We’re in it to win it with Pharrell Williams, and by winning it, we mean achieving both of our missions. There’s a long way to go, so buckle up and stay tuned for the impact we’ll make together"

Keep an eye out for the new bar landing in UK stores soon! For now, you can shop our full Tony's Chocolonely range here.

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