1. General Information
This privacy notice sets out the ways in which Utility Design Limited, company number 10919861, (Utility) collects, processes and shares your personal data.
2. What information is collected through our website?
Utility may collect, process and use the following information you provide during the online order process, when you are on our website and when you sign up for our newsletter online:
3. What information is collected in-store?
(i) If you register to use the wi-fi at one of our stores (Store Wi-fi), we may (through Korubu Limited) collect and process personal data which you provide during the sign-up process, including:
(ii) We may also collect other information that you provide when you purchase products at one of our stores, for example when you make a purchase (including using the ‘Liverpool Pound’) or if you provide other information in-store, including:
4. What is your data used for?
Utility processes your personal data in the following ways, and on the following legal bases:
We may use your information in an anonymised and/or aggregated manner in order to analyse the data so that we can enhance our IT systems or website and carry out research. We may share this anonymised and/or aggregated data with third parties, but you will not be identifiable from any such data.
Utility may review your personal data if it has reason to believe that the Store Wi-fi has been used inappropriately, unlawfully or illegally. Utility do this on the basis that it is necessary in its legitimate interest to ensure that the Store Wi-fi is being used appropriately, lawfully and legally.
5. Disclosing information to third parties
Utility will share your personal data with Korubu Limited, for the purposes relating to the Store Wi-fi set out in paragraph 3 above.
Utility does not sell, trade, or otherwise transfer your personal identifiable information to outside parties other than as set out in this privacy notice.
Utility provides your personal data:
Utility will not transfer your personal data outside the EEA.
Utility will disclose your personal data to third parties:
Utility may pass your personal data to third parties in a statistical and/or aggregated manner in order to analyse the data, Utility will always ensure that you are be identifiable from any such data.
6. Protecting your personal data
Utility has put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, it limits access to your personal data to those employees, agents, contractors and other third parties (including Korubu) who have a business need to know and in accordance with this privacy notice. They will only process your personal data in accordance with Utility’s instructions.
Utility has put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where it is legally required to do so.
7. Holding your personal data
Utility will retain your data for as long as you hold an account with us, or for as long as we need to hold it in order to provide you with services or access to the Store Wi-fi, to improve, analyse and optimise our customers’ experience.
We may also retain your data for further periods where we need to do so in order comply with any legal or regulatory requirements (including keeping certain records for seven years for VAT purposes), to carry out audits, to detect and prevent fraud, to enforce contracts or to resolve any disputes.
To determine the appropriate retention period for personal data, Utility considers the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which Utility processes your personal data and whether those purposes can be achieved through other means, and the applicable legal requirements.
8. Your Rights
Where Utility relies on consent as the condition for processing your personal data, for example for sending you electronic direct marketing, you have the right to withdraw that consent at any time.
You have various statutory rights in relation to your personal data. In particular, you have the right to:
9. Changes to Privacy Notice
If Utility decides to change this privacy notice, any changes will be posted on this page.
This privacy notice was last modified on March 28th 2018.
If you wish to contact Utility in relation to this privacy notice, including in relation to any of the rights set out in section 8 above, please contact us at [email protected].