The delightful trend of 'Dopamine Dressing' and how it can inject joy into your everyday

A lovely new trend that emerged from the shadows to hit us with some joy, say hello to Dopamine Dressing!

What is dopamine dressing?

Dopamine is a type of neurotransmitter that is sent through the body via the nervous system. It plays a role in how we feel pleasure. Affects everything from our ability to think, plan, strive and focus! This little chemical messenger is what makes you feel joy, it's that thing that sparks our interest. Now the science lesson is over you're probably thinking 'what has this got to do with style?' well... everything darling!


Some of our favourite Fashion & lifestyle brands, Tatty Devine (top), IZIPIZI (let), Pepper You (right)

Dress and style with intent!

Style is something very personal to each and every one of us. And trying to constantly keep up with the trends, can be tiring, not to mention... spenny! But this is different, Dopamine Dressing is more than just a fad. It's something you can make entirely your own, from things you already own! Born out of the want and will for happiness, this is something that's not going away.

This involves dressing or styling with the intention to boost your mood. Don't just be picking up that basic top from the back of your wardrobe. Reach for something you truly love, something that makes you feel good as soon as it touches your skin. This is Dopamine dressing. It's all about those bright colours, bold patterns and textures bringing out the maximalist in us all.


Tableware from &klevering & Hay (Top) Jamida Fizz tray (left), Vases from &klevering (right)

Dopamine styling in the home

Why stop at clothes! Surroundings have such a major impact on our mood, that it would be rude not to include them. Finding happiness in your home should always be a goal. It's a place you spend all your time and the place where you experience the full range of your emotions.

You may have seen your social media going crazy for patterned wallpaper, colourful paints and wild accessories! A more-is-more attitude has been adopted and we love it! If you don't quite want to get out the paint roller then there are many more ways to introduce it subtly. From colourful glassware that makes your usual activity of keeping hydrated exciting to a funky notebook that makes you smile during your workday. You deserve happiness and you deserve to make yourself happy.


Mr Maria Smiley XL Lamp by @shaunyness (top), Hay Colour Crates (Left), &klevering mugs (right)

How to be a maximalist when you're a minimalist

We are massive fans of minimalism over here at Utility but it doesn't mean we don't all have that maximalist inside of us. This is why Dopamine dressing is perfect for everyone. It focuses on the things that make YOU happy. Take that joyful feeling and energy from your childhood, used on stationery and butterfly hair clips and bring it into your 2022. That's what we are doing here.

More inspiration for joyful tableware here.


Time for more? Plastic Jewellery Doesn't Have To Cost The EarthWhat is the Superlambana? | How To Unleash Your Inner Eco-Warrior!