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  1. Is Noodoll the Next Viral Plush Toy Sensation?
    Trending
    Is Noodoll the Next Viral Plush Toy Sensation?

    Introducing Noodoll, the London-born brand that’s already becoming a viral cutie and soon to make its way into everyone's plush toy collections.

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  2. What is The Moomins' 80th Anniversary all about?
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    What is The Moomins' 80th Anniversary all about?

    Here at Utility we Love Moomin and 2025 marks 80 years since the Moomins were introduced to the world. In this post we have a look at what celebrations are happening to mark the moomintous occasion.

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  3. Snoopy, Miffy & Moomin. The Nostalgic Characters We Can't Get Enough Of
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    Snoopy, Miffy & Moomin. The Nostalgic Characters We Can't Get Enough Of

    Everyone seems to be obsessed with nostalgia, childhood characters are taking over fashion collaborations and people are competing to have the biggest soft toy collections... who are these whimsy-preserving mascots and why can't people get enough of them? Check out...

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  4. Style Yourself (and your home) Happy!
    Home inspo
    Style Yourself (and your home) Happy!

    The delightful trend of 'Dopamine Dressing' and how it can inject joy into your everyday A lovely trend that emerged from the shadows to hit us with some joy, say hello to Dopamine Dressing! What is dopamine dressing? Dopamine is...

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