What is The Moomins' 80th Anniversary all about?
In 2025, we celebrate 80 years since the world was introduced to the first Moomin book: The Moomins and the Great Flood, by Tove Jansson. At its heart, the first Moomin story is about family, resilience and a search for sanctuary, highlighting the importance of the Moomin House and Moominvalley. Moomin's 80 Year Anniversary celebrations are centred around themes of inclusiveness, belonging and community; with collaborative campaigns with The Red Cross and Refugee Week focusing on parallels between the Moomin House as a safe place and the importance of asylum and refuge in our world today.
What does the Moominhouse represent?
Summarised by the phrase "The door is always open", Moomin 80 celebrations are focused on the Moominhouse as a place that welcomes anyone needing shelter, comfort and security. Another message in this theme is that there's always a spare seat at the table, prepared for anyone, no matter who they are or where they come from.
In the story The Moomins and the Great Flood, the Moomin family are displaced by a huge flood, which leads them to Moominvalley and the tall blue Moominhouse. This is where they find sanctuary after facing a terrible disaster that could have rendered them lost and afraid. Written during WWII at a time when millions were unsafe due to conflict, Tove Jansson brought the Moomins to life as a comfort to herself and others.
This message is especially powerful in today's world, where millions are displaced by war, climate disasters, and conflict. The Moominhouse becomes a metaphor not just for shelter, but for acceptance, community, and kindness.
Moomin 80 Charity Collaborations: The Red Cross and Refugee Week
Partnering with Refugee Week and The Red Cross, the Moomin 80 campaign invites fans to celebrate this milestone anniversary while bringing awareness to the importance of inclusivity and community. Tove Jansson herself started collaborations with The Red Cross back in the 1960's so it is no surprise that Moomin Characters have partnered with this charity for such a special occasion. The Red Cross provide emergency relief and humanitarian aid to those in need, and with certain Moomin 80 products, funds will be raised to support the organisation's work.
Amongst Moomin 80 celebrations is a collaboration with Refugee Week in the UK, with public art commissions co-produced with Counterpoints Arts to be displayed in 4 locations across the country. This exciting set of installations gives Moomin fans the chance to see commemorative artwork based on The Moomins and the Great Flood, continuing with the 80th anniversary themes of the Moominhouse as a place of refuge and safety.
What brands are involved in the Moomins 80th Anniversary Celebrations?
In addition to charity collaborations, there are exclusive collections of limited-edition anniversary Moomin 80 merchandise. From soft toys and books to homewares and furniture, a wide range of brands have joined the celebration and are pulling out all the stops to commemorate the occasion.
Finnish design brand Artek released a limited edition Stool 60 featuring original illustrations of the Moomin characters from Tove Jansson's books. Continuing the theme of "The door is always open", the Stool 60 Celebration ensures there's always an extra seat at the table for unexpected guests.
Swedish homeware brand Pluto Design focuses on togetherness, with imagery of Jansson's Moomin family gathered together or embracing. "The door is always open" is featured on the packaging of these limited edition Pluto Design accessories to represent the overarching theme.
The door is always open :
Tove Jansson wrote the very first Moomin story in 1945, and eight decades later, its message is still prevalent today: The door is always open. Moomin 80 celebrations remind us of the importance of a safe place to call home, and ways we can help to make it a reality for everyone. There are plenty of ways to get involved, detailed here on the official Moomin website. Try out the Moominous Simple Acts of Refugee Week, donate to The Red Cross or simply add a new piece of Moomin merchandise to your collection—find our Moomin Gifts here.
As big fans of Moomin here at Utility Gift, we hope you're as excited about the 80th Anniversary as we are!
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![What is The Moomins' 80th Anniversary all about?]()
TrendingWhat is The Moomins' 80th Anniversary all about?Read MoreHere at Utility we Love Moomin and 2025 marks 80 years since the Moomins were introduced to the world. In this post we have a look at what celebrations are happening to mark the moomintous occasion.
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